Website + Marketing Materials
Some projects carry a special kind of excitement, like the joy of building something brand new from the ground up. That’s exactly what happened with Memories by Jem, a business that beautifully blends nail artistry with keepsakes designed to preserve life’s most cherished moments.
From the very beginning, Julia and Jan’s vision was clear, a professional brand identity that would feel creative, heartfelt, and lasting, just like the memories she helps her clients hold onto.
Creating a Brand-New Identity from Scratch
Memories by Jem needed:
✅ A polished website to showcase services and order items
✅ Business cards that introduce her artistry with style
✅ Brochures that share her story and connect with new clients
✅ A cohesive brand look that feels both modern and sentimental
Intentional, Creative, and Memory-Focused
1. Building the Website
We designed a fresh site from the ground up and one that highlights JEM’s unique niche of nail artistry and keepsakes. It’s easy to navigate, mobile-friendly, and crafted to show off her creativity while giving clients a seamless way to learn, explore, and book.
2. Designing Business Cards
Jem’s new business cards are more than just contact information, they’re mini keepsakes themselves. Bold, professional, and designed with care, they make a strong first impression while carrying the warmth of her brand.
3. Crafting Brochures
The brochures tell JEM’s story in print, sharing her mission of turning everyday nail art into long-lasting memories. They highlight her services, showcase her artistry, and give potential clients something beautiful to take home/
A Collaboration Full of Heart
Working with JEM was inspiring from start to finish. Her passion for creating not just art but meaningful experiences shaped every design choice we made. She’s building more than a business, she’s creating a way for people to hold onto life’s moments in a truly personal way.
A Brand Born to Last
The launch of Memories by Jem marks the beginning of something exciting. With a brand-new website, professional business cards, and brochures that share her story, Jem is ready to grow her business with confidence.
This project was a reminder of why I love what I do—helping entrepreneurs step into the world with visuals and tools that reflect their heart and mission. JEM’s vision is unique, her creativity is endless, and her new brand is built to shine.
If you’re looking for artistry that goes beyond the surface—where nails become keepsakes and memories last a lifetime—Memories by Jem is the place to begin.
Tabatha Erb
Owner & Designer of Erb Element