NEW WEBSITE
The Green Hills Sod Farm website wasn’t just overdue for a refresh…it was actively holding them back.
With roots going back to 1965 and three generations of turf knowledge behind them, Green Hills Sod has built one of Northern Colorado’s most trusted names in sod. Hundreds of residential and commercial customers come back year after year. Their grass is fresh-cut and farm-direct. Their reputation is solid.
But their website? It hadn’t kept up.
A Website That Was Working Against Them
When I first pulled up greenhillssod.com, the issues were clear and some of them were serious.
The site was built around 2016 on an outdated Divi framework … heavy, slow to load, and long overdue for a complete rebuild. The logos and icons were tiny, low-resolution PNGs from that same era. Nothing about it reflected the quality, credibility, or scale of the business behind it.
But the biggest issue? The site was set to noindex, nofollow …meaning search engines like Google were being told to skip it entirely. No indexing. No ranking. A business that’s served Northern Colorado for 60+ years was essentially invisible online. Customers actively searching for sod couldn’t find them.
It didn’t stop there. The page had no proper H1 structure, weak copy with no local SEO signals, and zero schema markup …again all things that help Google understand who you are and where you serve. There were no reviews, no social proof, and no clear calls to action to guide a visitor toward the next step.
On top of that, the sod calculator…one of the most useful tools on the site, wasn’t functioning properly either. Real customers were landing on the page and hitting dead ends.
They had the legacy. The experience. The product. The site just wasn’t showing any of it and in some cases, was actively getting in the way.
Clean, On-Brand, and Built to Be Found
1. Fixing what was broken first
Before anything we fixed the broken calculator as that was their biggest hit!
2. Defining the message
Green Hills Sod isn’t just a supplier, they’re a family farm with over 60 years of turf expertise and three generations of knowledge behind every roll of sod. We made that the foundation. Northern Colorado’s #1 Choice for Quality Lawns became the anchor, backed by the stats to prove it: 500+ residential projects, 200+ commercial, and counting.
3. Designing with Purpose
The new design is clean, modern, and built around their brand — greens, earth tones, and imagery that feels rooted in what they actually do. Every section was structured to answer the questions customers are actually asking: What do you sell? Who do you serve? Why should I trust you?
We made it easy for homeowners, contractors, and municipalities to immediately see themselves in the site and know exactly what to do next.
Straightforward. Focused. Built on What They Already Had.
Green Hills Sod knew their business inside and out — my job was to make sure the website finally reflected that. They had the legacy, the customer base, and the reputation. We just needed to translate all of that into something people could see and feel online.
No overthinking. No overcomplicating. Clear goals, honest feedback, and a shared commitment to getting it right.
A Website That Finally Shows Up the Way They Do
The new Green Hills Sod website now:
Ranks in search results… customers can actually find them
Clearly communicates who they are, what they offer, and who they serve
Tells the family farm story in a way that builds trust from the first click
Showcases three generations of experience and hundreds of completed projects
Gives homeowners, contractors, and municipalities an easy path to get started
Includes a rebuilt sod calculator that makes the buying process simpler
It’s not just a redesign. It’s a digital presence that finally does justice to 60+ years of hard work and good grass.
Green Hills Sod has always had the reputation and now they have a website that earns it online.
Tabatha Erb
Owner & Designer of Erb Element