Website Redesign
Some projects are just a joy from start to finish, and redesigning Edge Mortgage’s website was exactly that! We didn’t just tweak the old site—we built a brand-new, modern, and functional platform that truly reflects the passion behind the business. And the best part? I got to collaborate with Keri Imhof, a brilliant, local mortgage expert who is fast, knowledgeable, and deeply dedicated to her clients.
Time for an Upgrade
Keri’s website needed a serious refresh. It wasn’t mobile-friendly, lacked engaging content, and didn’t capture her personal approach. Our mission? To create a site that’s:
User-friendly – Simple navigation for first-time buyers and homeowners alike.
Visually stunning – Clean, modern, and professional.
Packed with value – Helpful tools, FAQs, and resources.
Optimized for conversions – Turning visitors into happy homeowners!
From Vision to Reality
Understanding the Audience
We started by learning from Keri—what her clients need, what confuses them, and how she simplifies the mortgage process. This ensured we built a site that educates and reassures.
Content & Design Revamp
We restructured everything, making key sections like Loan Options, FAQs, and Apply Now easy to find. The new design features real photos of Keri, consistent branding, and a professional yet friendly color scheme.
Mobile & User-Friendly Features
We ensured the site looks great on all devices and added interactive tools like:
✅ A loan process timeline
✅ “Apply Now” & “Get a Quote” buttons throughout
✅ Google Reviews integration for instant credibility
✅ An easy-to-navigate FAQ section
SEO & Performance Boost
We optimized the site for search engines, improved speed, and structured content for maximum visibility.
Working with Keri – A Dream Collaboration
Keri made this project fun and rewarding. She’s passionate about helping people, always quick to communicate, and full of great ideas. Her enthusiasm was contagious, making the collaboration smooth and inspiring. Seeing her excitement when the site launched was the ultimate reward!
Knowing when to outsource is key — and for standout visuals, we turn to the pros While we offer limited in-house photography, top-tier results call for expert hands. Photo credit: Branding By Bre
A Website That Works for Edge Mortgage
Since launch, Keri has seen a boost in online applications and inquiries, and her clients love the easy access to information. The new site doesn’t just look good—it works hard for her business.
This was one of those projects that reminded me why I love web design. Not only did I create something I’m incredibly proud of, but I also got to work with an amazing person and learn more about the mortgage world along the way. If you need a mortgage expert who truly cares, Keri at Edge Mortgage is the one to call.
Tabatha Erb
Owner & Designer of Erb Element